Time expands

By Emma Isaacs | Apr 12, 12 12:06 PM

When you have more of it, you get less done.

It’s a funny thing, time. When you have more of it, you get less done.

We pulled off a really big coup at Business Chicks last week. We secured Sir Bob Geldof as our next guest speaker in Melbourne. What made it a bigger coup is that it all took about four hours. In four hours we negotiated the deal with Sir Bob’s office and the digital team wrote the copy for the invite and website and made the event live. The events team secured a venue and paid the deposit; the partnerships team secured an event sponsor; the marketing team sent it through our social channels; we put the event on sale and we cracked open the champagne.

What could have taken months took four hours.

Your tasks and workload will expand to fill the time you’ve got, so why not shorten it? This is exactly why I give my team every Friday afternoon off at Business Chicks. Since we’ve been doing this, there’s been no effect on productivity. In fact I’d say our productivity has increased because the team know that they’ve only got a half day on Fridays, so they work hard and manage their time around this.

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1.
Netanya Clarke
By Netanya Clarke VIC | Apr 13, 2012, 02:57 PM

So true Emma! We too have adopted a Friday afternoons are optional philosophy - most Friday's now my guys end up going to the pub for lunch together and talk work anyway - but they enjoy themselves! I find that my most unproductive weeks are the ones where I don't have a million things crammed in!Reply

  • Emma Isaacs
    By Emma Isaacs NSW | Apr 16, 2012, 01:19 PM

    Good one Netanya! All the best with it all.

2.
Abbie  Allen
By Abbie Allen SA | Apr 13, 2012, 10:42 AM

Thanks for sharing this Emma. I love that you give all your staff Fridays off (I share this with a lot of people now, just to get them thinking differently). I also totally agree about workload expanding to fit the time. In our mastermind group one of our members (who is also my sister) found using Tim Ferris's idea of short deadlines really helped her be so much more productive. Why couldn't she have an ebook written by the end of the week? Why couldn't she have a blog post written in half an hour? I am now trying to do this more and more and it really does work. P.S. Well done on securing Sir Bob Geldof!!Reply

  • Emma Isaacs
    By Emma Isaacs NSW | Apr 16, 2012, 01:20 PM

    Yep, I subscribe to this way of thinking too Abbie. Hope all's well for you - are we seeing you at the brekky with Prof Fiona Wood next week? Hope so, she's unreal!

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