Behind every great woman

By Emma Isaacs | Apr 23, 12 01:02 PM

We're going places!

Welcome to the new look Business Chicks. Gone is the whimsical swirly font, the light gray and the old tagline. It’s replaced with a stronger logo, a more fitting strapline and refreshed colours. All of this represents where we’re at in the business journey – we’ve grown up, we’ve arrived. Actually, we’re going places.

Our new logo represents the connections that Business Chicks is famous for creating. Our online platform and membership directory is responsible for giving birth to thousands of new connections and links each week, and our events are a way to nourish those relationships, and of course yourself.

We love our new strapline ‘Behind every great woman’. It’s the essence of Business Chicks. We want to be the tool in your career that you’d never consider putting down. We want to be in your corner. Right behind you as you navigate all the challenges that your career or your business will throw at you.

We’re not behind every woman. We’re just behind those who choose to be great. That’s another defining thing about Business Chicks: you’re here because you want to be more, you want to give more. You’re striving to be, or are already, great.

Many of you have been members of Business Chicks for many years. You’ve seen various (perhaps more subtle) iterations of the brand. You’ve seen us grow, you’ve celebrated our achievements and you’ll be here alongside us for many more years to come.

Our dream is that as we grow, you grow. You grow as a person, as a contributor to this world, as a businesswoman, as a friend, partner, mother – whatever roles you choose to take on. Our wish is that you’re always growing.

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Comments (11) | Add a comment

1.
Lina Di Prisa
By Lina Di Prisa VIC | May 01, 2012, 05:53 PM

Wonderful new look Emma, congratulations!! I'm looking forward to seeing Business Chicks growing even more and celebrating it's achievements and the achievements of all members along our journey together. Reply

1 reply
  • Emma Isaacs
    By Emma Isaacs NSW | May 04, 2012, 11:55 AM

    Thank you Lovely Lina. Haven't seen you in a while but would love to! Hope all's well, Emma

2.
Vivian Rounsley
By Vivian Rounsley NSW | Apr 30, 2012, 11:28 AM

You've turned something great into something even better!! Reply

1 reply
  • Emma Isaacs
    By Emma Isaacs NSW | May 04, 2012, 11:56 AM

    Thanks gorgeous Viv, and very conscious that I owe you a return email - just have been so run off my feet these past few weeks!

3.
Kerriann Tyson-Jones
By Kerriann Tyson-Jones NSW | Apr 25, 2012, 01:41 PM

Wow Loving the new look! Well Done Em xxReply

1 reply
  • Emma Isaacs
    By Emma Isaacs NSW | Apr 27, 2012, 12:29 PM

    Thanks Kerriann (and all the best up in Singapore!) Hope to see you soon. Em xx

4.
Jacqueline Santiago
By Jacqueline Santiago VIC | Apr 24, 2012, 03:40 PM

Loving the new look, the meanings and the strapline. It represents BC as an organiation and as the people within in it. It's a wonderful journey to be part of.Reply

1 reply
  • Emma Isaacs
    By Emma Isaacs NSW | Apr 27, 2012, 12:29 PM

    And you're wonderful! You've been there with us the whole time!

5.
Sarah Singer
By Sarah Singer VIC | Apr 23, 2012, 02:26 PM

Great new look Emma! It gives you the feel that the next big step has been made - I love being a part of this amazing community of chicks! xReply

1 reply
  • Emma Isaacs
    By Emma Isaacs NSW | Apr 27, 2012, 12:29 PM

    Thanks Sarah. We love having you with us :) Sorry you missed the brekky with Sir Bob yesterday - see you at Olivia Newton-John for sure! x

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