Behind every great woman

By Emma Isaacs | Apr 23, 12 01:02 PM

We're going places!

Welcome to the new look Business Chicks. Gone is the whimsical swirly font, the light gray and the old tagline. It’s replaced with a stronger logo, a more fitting strapline and refreshed colours. All of this represents where we’re at in the business journey – we’ve grown up, we’ve arrived. Actually, we’re going places.

Our new logo represents the connections that Business Chicks is famous for creating. Our online platform and membership directory is responsible for giving birth to thousands of new connections and links each week, and our events are a way to nourish those relationships, and of course yourself.

We love our new strapline ‘Behind every great woman’. It’s the essence of Business Chicks. We want to be the tool in your career that you’d never consider putting down. We want to be in your corner. Right behind you as you navigate all the challenges that your career or your business will throw at you.

We’re not behind every woman. We’re just behind those who choose to be great. That’s another defining thing about Business Chicks: you’re here because you want to be more, you want to give more. You’re striving to be, or are already, great.

Many of you have been members of Business Chicks for many years. You’ve seen various (perhaps more subtle) iterations of the brand. You’ve seen us grow, you’ve celebrated our achievements and you’ll be here alongside us for many more years to come.

Our dream is that as we grow, you grow. You grow as a person, as a contributor to this world, as a businesswoman, as a friend, partner, mother – whatever roles you choose to take on. Our wish is that you’re always growing.

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Comments (11) | Add a comment

1.
Amy Luttrell
By Amy Luttrell ACT | Apr 21, 2012, 08:35 PM

Loving the new look! And more 'grown up' is a great way of describing it. I am a new member and am really enjoying going through all the articles and finding different groups to become involved with. Can't wait to grow with you. Reply

1 reply
  • Emma Isaacs
    By Emma Isaacs NSW | Apr 22, 2012, 07:34 PM

    Thanks Amy! We're looking forward to growing with you too - see you at our first Canberra event!

2.
Amy Luttrell
By Amy Luttrell ACT | Apr 21, 2012, 08:35 PM

Loving the new look! And more 'grown up' is a great way of describing it. I am a new member and am really enjoying going through all the articles and finding different groups to become involved with. Can't wait to grow with you. Reply

3.
Melinda Hoyer
By Melinda Hoyer NSW | Apr 20, 2012, 09:39 PM

I'm loving that i'm apart of Business Chicks. You are doing some great work :-)Reply

1 reply
  • Emma Isaacs
    By Emma Isaacs NSW | Apr 21, 2012, 04:59 PM

    Thanks Melinda. We love that you're a part of it too :-)

4.
Alexx Stuart
By Alexx Stuart NSW | Apr 20, 2012, 03:41 PM

Those last couple of paragraphs in this post are so strong Em. Reading them it's like when you listen to a break up song as a teen and you think 'man - this artist totally gets me' ... this post is like that for me all grown up and far from broken up with. haha. many congrats on your milestone and transition xReply

1 reply
  • Emma Isaacs
    By Emma Isaacs NSW | Apr 21, 2012, 04:58 PM

    You rock Alexx! And don't go breaking up with me, ok?

5.
Kaaren Peterson
By Kaaren Peterson NSW | Apr 20, 2012, 12:10 PM

Shouts : I JUST LOVE THAT LINE!!! Way to go Em. xxxReply

1 reply
  • Emma Isaacs
    By Emma Isaacs NSW | Apr 20, 2012, 01:15 PM

    Thanks Kaaren! All kudos to Olivia, our head of brand. Hope to see you soon! xx

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